PRICING. METHODS AND STRATEGIES

PRICING. METHODS AND STRATEGIES

RIVERO GUTIÉRREZ, LOURDES/ REYES MENÉNDEZ, ANA LUISA

Synopsis PRICING. METHODS AND STRATEGIES

Pricing policy synthesizes in most cases the commercial policy of a company. This new book shows the different concepts, functions, implications, tools and the most relevant strategies of the commercial policies as their cost structures, focusing on the profits and revenues maximization through the ......
EAN
9788417387082
Éditorial
Année d'édition
2018
pages
125
langage
Castellano
Collection
EMPRESA
Otros lectores lo han calificado con
Laisse-nous ton avis
0 opiniones
Tu puntuación
Déjanos tu opinión
/ caracteres